Advertising through social media has never been easier for businesses. Facebook has exploded in popularity in recent years, with hundreds of millions users around the globe. But a successful ad campaign should speak to these users directly and utilize great content. Otherwise, your audience is not going to be drawn in. Here are some tips to help your Facebook ad campaign.
This may not seem all that important, but as humans, we are drawn to strong visuals. It’s important to select your color scheme with a great deal of care. You must select your colors based on your potential audience. What may work for a younger target group may not work as well for an older one.
Too often, ad campaigns resort to images that we’ve already seen. In order to grab your audience’s attention, you need to give them something new, something that they haven’t witnessed already. Finding new and interesting images to use on your Facebook campaign will help you stand apart from the crowd.
In a best case scenario, you want a creative, original title, one that forces readers to stop what they are doing and read more about your product. By coming up with a unique title, you are showing your potential customers that you are different from the rest and thus, are worthy of attention.
Just because one ad seems to work well does not mean you should leave it up for all eternity. Make sure you establish a strong ad rotation, one that leaves the consumer wanting more. Ideally, you will want to be able to switch up your ads every couple of days or every couple of hours, if possible.
Before spending a lot of time on a nifty ad campaign for Facebook, you should take the time to investigate who your target audience will be. If you are aiming for the older crowd, then perhaps less razzle dazzle will be needed. For the younger set, more bells and whistles may be necessary.
Creating engaging content that speaks to your target audience is all well and good, but you must include a call to action somewhere in your ad campaign materials. Otherwise, people may be confused as to what the point of this marketing blitz is supposed to be.
Don’t make false promises and don’t try to convey an image that isn’t real. The consumer is savvier than ever these days and the approach of trying to be everything to everyone no longer works like it used to. People can see through a phony facade with ease, so stick to the basics and be honest.